Signature sessions

AI is already part of many marketers’ work. What does that mean for the team around them? I use examples from my own marketing work to explore how responsibilities change, where human judgement matters and what a useful first step looks like.

For marketing events, teams & leaders

What your audience takes away

• Recognise where AI can help across marketing work.
• Understand which decisions still need your team’s judgement.
• Choose a useful starting point for your team.

You’ve tried the prompts. The answers still sound like they could be for any company. I show what changes when AI has your audience, examples and standards to work with, and how reusable skills help you build on that. Easy to follow, even if you’re not technical.

For professionals who want more useful results from AI

What your audience takes away

• Understand why an AI answer misses the mark.
• See how context changes the result.
• Know when reusable instructions or skills can help.

As co-founder of Postiv.ai and NXT Marketers, I use AI while building my own businesses. In this talk, I open up that way of working: the experiments, the things I’ve had to rethink and the work I can show you on my laptop. An honest look at decisions you might recognise in your own business.

For founders, entrepreneurs & business audiences

What your audience takes away

• See practical examples from my own business and marketing.
• Hear what I’ve changed along the way, and why.
• Spot an experiment worth trying in your own business.

Bring a marketing task you actually need to get done. We’ll work through it together, from a clear brief and useful context to an output you can judge and improve. We start at your level, so non-techies can join in too.

For marketers, founders & agencies

What we’ll work on

• Practise with your own marketing work.
• Learn to brief AI and check the quality of its answers.
• Leave with a way of working you can use again.

Keep briefing AI on the same things? Bring a recurring task, such as a content review or campaign brief. We’ll build a reusable skill with your examples, brand voice and standards built in.

For marketers already using AI

What we’ll work on

• Build a first version using your own work.
• Test the output against what good looks like.
• Leave with a skill you can keep improving.

I specialise in the differences between Claude, ChatGPT and Microsoft Copilot, and what they mean for marketing work. We can compare them using the same task, or spend the session in the tool your team already uses.

For teams choosing or already using a tool

What we’ll work on

• Understand what to consider when choosing a tool.
• Give it the context your work needs.
• Practise with tools your team has access to.

LinkedIn helped me build my business. I’ve also been the person who got busy with client work and stopped posting. We’ll work on an approach you can keep coming back to, using your own experience as the starting point.

For founders, consultants & B2B teams

What we’ll work on

• Decide what you want to be known for.
• Turn your experience into useful content.
• Work out where AI can help you write.

You do not need to be technical to get useful work from AI. We start with a clear brief, add the background it needs and check the result together. Then we look at how to save your instructions and examples for next time. We’ll choose the depth and tools around your team.

For beginners and teams finding their feet with AI

What we’ll work on

• Write a useful prompt and improve the answer with follow-up questions.
• Build a context document with your audience, examples and brand voice.
• Turn a task that works into reusable instructions or a skill in your chosen tool.